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American Fireglass, a direct manufacturer of the unique hearth product Fireglass™, shares an interesting fact with Google, HP and Dell. Each of these companies started out in their founder’s garage. American Fireglass may not be as large and as recognizable as these technology giants, but within the hearth industry the Lake Elsinore, Calif.-based company is every bit as strong. In just five years, American Fireglass has become an international manufacturer and distributor with two factories for fireglass and stainless steel materials. American Fireglass was founded by Matt Doll, CEO, in 2004. His strong entrepreneurial vision is the major reason American Fireglass and the company’s other related products (such as fireplace burners and fire pit rings) have been so successful in the marketplace. “We offer products directly to dealers and have large distributors that are strategically located, with one in the Midwest and one on the East Coast, which allows our dealers to have the best pricing because our products ship from different locations to save on shipping.
Matt Doll was a full-time glass installer when he started making American Fireglass out of his garage. The fireplace product he developed was an immediate hit with consumers who wanted something different than gas or wood logs for their indoor and outdoor fireplaces. Word of mouth spread and demand for American Fireglass intensified.
American Fireglass is tempered for long-term heat consumption. Due to the proprietary method used in making the product, it burns cleaner and more efficiently than conventional gas logs. It does not melt, degrade, or emit toxic fumes, and lasts for virtually a lifetime. No soot, ash, or smoke is produced when using American Fireglass. Furthermore, the tumbling and polishing process used to create the glass ensures that there are no sharp edges that can injure somebody, and almost anyone can install it.
Consumers love Fireglass because it provides a very dramatic look compared to typical natural gas flames. A variety of colors and different sizes allows customers to create a customized look. With no popping embers to worry about, a homeowner can even remove the fireplace screen and glass doors that hinder the view. The colors produced by American Fireglass create a dancing effect, which is a show-stopper in both indoor and outdoor fireplaces. American Fireglass is also currently expanding its product line to include a certified vent free burner as well as valve and remote kits for use with its burners.
Although there are other companies that have developed a similar type of product, American Fireglass maintains a different business model and stringent quality control requirements that have contributed to its growth. “We strive to do the best manufacturing we can do, and we offer unparalleled customer service. We don’t go after our dealer’s business by selling direct to the public or on the Internet.” American Fireglass also has a proven track record as supplying to some of the largest fireplace and fire pit manufacturers in the world. The company also offers a variety of point-of-purchase display options to dealers to support them with their sales.
Even though American Fireglass as a product offering is still in its infancy, increasing numbers of retail customers are asking for the product. Until recently, homeowners and builders have been forced to purchase gas logs because of lack of options.
The future looks very bright for American Fireglass, sales continue to be strong despite the recession. We look forward to putting some frivolous nuisances behind us and growing our company. We expect American Fireglass will eventually become a household name, which is well-known and respected by homeowners.
http://finance.yahoo.com/news/American-Fireglass-Wins-prnews-577972591.html?x=0&.v=1
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